viagra challenge australia alfuzosin and viagra new zealand viagra spray singapore where can i get cialis south africa cialis patent expiration new zealand generic viagra over the counter australia gas station viagra pills singapore viagra for performance anxiety south africa can you take cialis and viagra at the same time new zealand viagra color new zealand cialis 5mg si effects singapore male viagra prank australia super kamagra hong kong how long does priligy last south africa girl viagra pill singapore viagra for men near me singapore bestellen kamagra nl opgelicht new zealand daily viagra dosage australia goodrx viagra australia viagra pill color australia does medicare cover viagra singapore over the counter female viagra south africa expired viagra australia female viagra pill near me new zealand cialis 10 mg singapore viagra connect cvs singapore fake viagra pills hong kong losartan and viagra south africa what does cialis do australia girl takes viagra australia viagra movie new zealand kamagra tablets hong kong can you take viagra if you have high blood pressure australia viagra 100 mg new zealand best otc viagra singapore generic cialis cost australia how does levitra work singapore viagra brands new zealand don puedo comprar cialis sin receta singapore levitra prix en pharmacie australia where can i buy priligy south africa viagra supplement australia marley drug viagra new zealand viagra cialis levitra singapore cialis fake pills hong kong losartan and viagra hong kong can i take viagra every day hong kong kamagra oral jelly ingredients singapore cialis prescription south africa priligy viagra kombination hong kong what is the normal dose of cialis hong kong drugs not to take with viagra new zealand viagra and afib south africa do they make viagra for women new zealand cialis alcohol south africa kamagra 100mg chewable tablet australia best viagra for men singapore can you drink alcohol with viagra australia can i buy cialis over the counter australia cialis 40 mg south africa generic viagra no prescription hong kong does viagra lower your blood pressure new zealand women viagra cvs new zealand cialis picture hong kong how to get viagra pills singapore viagra para mujeres en farmacias singapore roman viagra cost singapore is generic silnafil as good as viagra hong kong how much does cialis cost new zealand priligy new zealand viagra logo australia kamagra gold hong kong is silnafil as good as viagra australia viagra means hong kong viagra online purchase south africa reddit viagra south africa cialis near me singapore viagra rx singapore purchase cialis online hong kong mixing cialis and viagra hong kong can you drink alcohol with cialis south africa do you need a prescription for viagra in the us singapore cialis every day new zealand generic cialis no prescription new zealand priligy pakistan australia buy female viagra australia cialis best price hong kong cialis v viagra new zealand cheap viagra 100 canada south africa viagra connect new zealand cialis before and after singapore viagra for younger man hong kong propecia hair growth australia does viagra increase heart rate singapore cialis free trial voucher 2020 new zealand buy viagra canada australia cialis for bph dosage australia levitra blindness australia viagra 25mg hong kong how long does it take for cialis to peak australia how to make cialis work better new zealand how many viagra can you take south africa andy levitre singapore how to treat back pain from cialis singapore viagra sex singapore how to avoid stuffy nose with viagra australia marley drug viagra australia how does female viagra work south africa how long before viagra works singapore cialis for sale singapore viagra pill cvs south africa cialis half life new zealand free viagra coupon australia is there a female viagra australia generic priligy 60 mg australia what viagra do australia black cialis new zealand generic priligy dapoxetine 60mg hong kong viagra and speed singapore amlodipine and viagra singapore kamagra 100mg oral jelly ebay singapore propecia price singapore viagra pill womens hong kong buy kamagra online thailand singapore can viagra lower blood pressure australia is cialis covered by insurance new zealand pictures of generic viagra pills singapore kamagra gold 100 hong kong horse viagra hong kong viagra falls hong kong what is the normal dose of cialis south africa can you take viagra with food australia long term effects of cialis south africa does viagra always work new zealand what does viagra do to you new zealand before and after viagra use south africa too much viagra australia rhino viagra singapore how to tell if a man is taking viagra new zealand legal viagra south africa kamagra kaufen singapore cialis si effects a wife's perspective australia orr cialis online singapore how much is a viagra pill hong kong how much cialis to take hong kong too much viagra singapore roman cialis cost singapore viagra for women price new zealand xanax and viagra south africa walgreens generic viagra south africa viagra vs cialis vs levitra vs kamagra new zealand blue viagra pills australia cialis pills online new zealand does cialis lower blood pressure hong kong viagra vs generic new zealand liquid viagra south africa what does viagra do for women new zealand propecia results australia buy viagra cvs australia cialis sex new zealand levitra pills hong kong viagra picture singapore sex on viagra south africa how does propecia work new zealand online pharmacy ezzz viagra south africa how to use kamagra jelly south africa kamagra oral jelly ingredients singapore viagra mujer singapore is viagra prescription medicine australia kamagra cheap online south africa viagra pill in stores south africa viagra for men near me south africa what is levitra singapore teva generic viagra australia does alcohol affect cialis new zealand expired cialis new zealand kamagra green pills australia viagra substitute cvs hong kong cialis dose for ed hong kong viagra vs cialis reddit singapore how viagra works south africa kamagra gold online singapore poppers and viagra australia street value of viagra singapore funny viagra memes new zealand can viagra kill you australia can you take 2 viagra pills at once australia does cialis work better than viagra south africa does viagra make your dick bigger south africa what happens if a woman takes cialis singapore viagra price comparison south africa d and b nation viagra singapore home remedies for viagra hong kong cialis time australia is there a generic viagra south africa what if viagra doesnt work hong kong where to buy viagra online south africa max dose viagra south africa how long do the effects of viagra last singapore cialis o viagra o levitra south africa non prescription cialis new zealand acheter priligy australia viagro singapore viagra what does it do new zealand viagra not working for performance anxiety singapore kamagra nl opgelicht australia viagra in stores new zealand priligy superdrug new zealand viagra before and after singapore how long is viagra effective singapore how long before cialis works singapore kamagra gold online singapore viagra brand name new zealand gas station viagra australia katie levitre singapore roman viagra hong kong kamagra snap pack south africa cialis long term si effects hong kong viagra for men cvs singapore levitra 10 mg online australia is cialis a controlled substance new zealand natural viagra pills singapore how to make levitra more effective south africa viagra tablet online hong kong cialis tablet hong kong cialis daily australia cialis 10 mg hong kong viagra online singapore buy pfizer viagra south africa do you need a prescription for viagra in australia kamagra jelly gevaarlijk new zealand cialis and high blood pressure australia viagra no prescription singapore cost of viagra at cvs hong kong viagra forum new zealand adrall and viagra new zealand is cialis over the counter new zealand viagra and beer new zealand is there a generic for cialis hong kong free viagra samples walgreens singapore orr kamagra online new zealand roman viagra singapore propecia hair growth singapore cost of cialis 5mg new zealand viagra use hong kong when can i take viagra after taking cialis australia viagra prank australia levitra over the counter singapore does viagra work the first time new zealand long term effects of viagra south africa viagra pill price australia is viagra dangerous south africa how much viagra to take australia does viagra hong kong what mg does viagra come in new zealand benefits of viagra for men hong kong when to take cialis new zealand generic viagra dosage singapore where to buy viagra without prescription south africa generic viagra online south africa priligy pills hong kong what is cialis south africa kamagra cheap online new zealand cialis time australia can you take viagra with blood thinners australia reddit cialis singapore cialis 20mg hong kong does female viagra work south africa priligy tablets hong kong can you mix viagra and cialis new zealand buy cialis 5mg new zealand viagra pills over the counter australia viagro australia how long does cialis last new zealand what happens if a female takes viagra australia viagra patent expiration australia can viagra lower blood pressure new zealand viagra reviews reddit australia how does viagra affect women new zealand viagra before and after photos hong kong priligy tablets over the counter new zealand low cost viagra australia where to buy cialis australia generic viagra south africa viagra feminino singapore 10 mg cialis hong kong levitra price singapore kamagra dosage new zealand white viagra s100 south africa viagra gay porn hong kong does viagra work for everyone new zealand cheap viagra new zealand viagra in use singapore is cialis covered by insurance singapore how does viagra work australia viagra xxx new zealand cialis time singapore levitra online kaufen utschland singapore can viagra be taken with beta blockers new zealand viagra commercial australia

JOHN DWYER

MARKETING IDEAS WITH “WOW” FOR ANY BUSINESSES

Your Opportunity to use John as your
‘Marketing Coach’ – and watch your sales soar!

Those who had been following my blogs and business advice will know that I’m a great fan of “theming” ones product or services when appropriate.

Having been influenced by the likes of Walt Disney, Steven Spielberg and George Lucas, I guess it’s no surprise that I am a fan of creating “attractive themes” for the marketing of ones product or services.

If you look at Disneyland for example, you’ll see that this theme park out-performs all of the “wannabes” around the world because it has cleverly exploited “theming” for over 5 decades.

In a Disney Park, you won’t just see a giant roller coaster or thrill ride which might be a bunch of ugly steel.

You’ll see nothing of the sort because Disney will enclose such a roller coaster inside “Space Mountain” and when you ride the attraction, it will be in a dark environment with special effects such as music and lights giving you a feeling of flying through space with stars and asteroids whizzing past you!

In a more conventional business like in travel, Richard Branson provides “theming” via modern and contemporary innovation such as “in-flight bars,” entertainment and hostesses that all look like “Miss World!”

And if you are thinking about going to vacation, I bet you’ll always gravitate toward hotels and resorts that are “attractively themed.”

Whether it be a Swiss Alps theme in the snow, a Ranch Wilderness theme in the forest or an Exotic Island theme in the Pacific, I bet you’ll be influenced to vacation there rather than a concrete block of holiday apartments.

So the moral of the story is “provide your audience with an attractive theme and take their eyes off the price!”

If you look at your own business and consider how you can create “a theme or themes,” I’m sure you’ll recognise that this is an excellent way of taking your target audiences’ eyes off the price and onto the melodrama!

But look what happened when a theme goes wrong!

On the Gold Coast in Australia, one of the most exclusive gated communities is Sanctuary Cove, a beautiful, up-market community where it’s not unusual for a home to sell for $5 Million or $10 Million.

As part of the Sanctuary Cove community, there is a quaint shopping and restaurant village with couple stone streets, which is both a fabulous asset for residents as well as tourist attraction.

My view is that the Sanctuary Cove Village is one of the best kept secrets of the Gold Coast, but that’s another blog for another time.

On this occasion, I want to highlight just how “wrong” one of the restaurants got it’s “theming!”

You’ll see from the photographs here that the restaurant/bar I speak of is The Spotty Cat.

spotty-cat

This restaurant/bar has a prime position at the very beginning of the Sanctuary Cove Village and for some insane reason, the owner decided to anoint it with this incredibly stupid name!

Ask yourself if you would like to invite your partner or group of friends to enjoy a dining experience at “The Spotty Cat” and I bet you would see a lot of bemused faces!

Who in their right mind would “theme” their restaurant with a name and genre that would be more suited towards a Veterinarian Clinic or Animal Boarding Shelter?!!

And if you look at the photographs here, you’ll see it gets even worst, as the owner of this establishment has devised a logo that resembles a pre-school centre.

If you’re going to be targeting an audience which is clearly over 18 years of age, why would you create a “wiggle style” logo and ambiance?

When this restaurant/bar is open, it features tapas, an extensive drinks menu, a regular restaurant a la carte menu and live entertainment.

The reason I’m pointing this out is to highlight that it is a traditional restaurant/bar.

But things have gone horribly wrong with its décor, overall ambiance and especially its name!

Not surprisingly, it is now open only some days during the week, therefore I suspect, being an embarrassment to the Sanctuary Cove Village.

My view is that because of its enviable position at the very entrance to the village, this situation could be salvaged in a heartbeat if the owners have a good sense to re-theme the restaurant more appropriately – but I suspect that’s not going to happen.

My view is that the restaurant will have a very short life span at the fact that it is already closing some days during the week tends to support this prediction.

Because the retail and restaurant precinct is quite up-market, there are dozens of different more “appropriate theme” that could’ve been chosen – from the likes of New York to Milan and Paris.

Have a look below at just a sample of “restaurant theme” that would be more appropriate.

So what sort of theme suits your business, product or services?

Do yourself a favour and sit down with a notepad and consider what “theme” would suit your business or perhaps your product or services?

Trust me, most business don’t do this and therefore live in a “sea of sameness” with their competitors.

Living on the Gold Coast in Australia, I witness time and time again, vacation resorts being built without any theming – the owners then finding that they need to extensively refurbish every five to seven years.

On the other hand, I see a few (but just a few!) smart developers creating timeless themes that don’t need such extensive refurbishment, because the theme is just “as marketable” 10 years after construction.

Examples of these are Bel Air Resort at Broad Beach and The Palazzo Versace at The Spit.

The photograph below should demonstrate to you exactly what I’m talking about.

Both of these resorts are over 10 years old and yet their “themes” are still as fresh as the day they open their doors for the first time!
business-theme

So the challenge that I suggest you give yourself is to consider “what theme” might help bring attention to your product or services?

Try to be very diligent in staying away from “corny themes” (like The Spotty Cat!) and consider the expectation of your target audience when thinking about appropriate themes.

But I can assure you that if you nail the right theme, you’ll be able to take your target audiences focus off the price almost immediately.

And isn’t that what we all want to do?