JD always tells business owners that these days, their “Director Of First Impressions” is no longer the receptionist who answers the phone.
She has long ago been relegated to “second base”.
Your “Director Of First Impressions” is now YOUR WEBSITE!
It’s the very first port of call for 99% of your prospects – so it’s VITAL that it appropriately reflects your “brand persona” – & “SELLS”.
If your “brand personality” is upmarket like BMW, you need your website to communicate this.
If your business is more suited to a “working class” audience, then your website should probably communicate a more “K Mart demeanour” – it’s simply horses for courses.
Simple for us – but you’d be amazed to learn that the vast majority of businesses GET IT WRONG.
The Institute Of Wow works closely with Australia’s leading “direct-response” website company – which specialises in providing sites that SELL.
So when you join “the Wow environment”, part of the many advantages you’ll enjoy is the access to JD’s “secret weapon” when it comes to creating “websites that SELL!”
JD “designs” the components & “look” of the site – & his “secret weapon” design studio MAKES IT HAPPEN.