Because JD has been involved in helping build sales for businesses over the last 25 years, he has certainly done his fair share of “big prize promotions”.
From South Pacific cruises, Disneyland trips, Televisions, Motor vehicles, White goods and furniture…….….. you name it and he’s done it when it comes to prize giveaways.
And throughout all of this time, he has seen that a particular prize always worked better than anything else – and that was CASH!
I guess it should come as no surprise really, as “cash” is something everyone wants at any time, whereas refrigerators, televisions and motor vehicles are things that are nice, but may not be on the “must-have” list at the moment.
The only problem with giving away “cash” as a prize incentive is that the actual prize costs you whatever the amount is that you are giving away (as opposed to a TV or Motorcar which you might contra or get for a much lower price than value).
That’s where the “insured prize promotion” comes in handy!
You are able to gain a massive cash prize as the major giveaway for a very modest “insurance premium”.
We’re talking about being able to access a $1Million cash prize for an insurance premium of around $16,000.
And one can get a $500,000 cash prize for around $8,000 insurance premium.
And a $250,000 prize for around $4,000 premium.
Or a $100,000 prize for around $2,000 premium.
These premium costs are based on a 1 in 250 probability at the
Major Draw, but more about that in a moment.
TV NETWORKS AROUND THE WORLD HAVE KNOWN ABOUT THIS FOR YEARS!
TV networks have been exploiting the magnetism of “cash giveaways” for years by designing Game Shows around such incentives.
Perhaps the most notorious game show to use a major cash giveaway is Who Wants To Be A Millionaire.
With the lure of a $1Million major prize, this show became an instant hit around the world.
After all, everyone wants to see someone win a Million Dollars!
Well here’s the opportunity to massively increase the attractiveness of your next client/consumer promotion – by having a huge cash prize incentive – and that’s what this Blueprint is all about.
Just as the majority of television game show programs have their Prize Pool insured, you have the same opportunity.
You can run a “client attraction promotion” where consumers submit entries in a “game of chance” – and the insurance company simply charges you a premium based on the probability scale of the Major Draw.
These “insured promotions” featuring large major cash prizes have a history of attracting a food of new clients, because they provide “cut-through” in a busy world of communications.
Let’s face it, we are all subjected to thousands of marketing messages a day, so it’s highly likely that if we see a promotional incentive which involves a $100,000, $250,000, $500,000 or $1Million Giveaway, it’s likely we’ll stop and listen.
SO HOW DOES AN INSURED PRIZE PROMOTION WORK?
Essentially you take advantage of what JD calls “the Elvis Found headline” – promoting to your target audience that they can have the chance of winning $1Million! (Or perhaps $500,000, $250,000 or $100,000)
With an Insured Prize Promotion, you can choose any amount of money as your major giveaway – just keep in mind that your insurance premium will be based on two things:
a) The level of your major prize amount
b) The probability scale at your major draw
Here’s an idea of what the insurance premiums would be – please take this simply as a guide, as your individual promotion needs to be assessed by the insurance company.
- $50,000 prize with a 1 in 250 probability = insurance premium around $1,000
- $100,000 prize with a 1 in 250 probability = insurance premium around $2,000
- $250,000 prize with a 1 in 250 probability = insurance premium around $4,000
- $500,000 prize with a 1 in 250 probability = insurance premium around $8,000
- $1,000,000 prize with a 1 in 250 probability = insurance premium around $16,000
WATCH THESE 2 TV COMMERCIALS TO SEE
THE POWER OF SUCH CASH PRIZES!
Make no mistake, this is an incredibly powerful “client attraction concept” which not many businesses actually even know about!
Yep, it’s the marketing world’s “best kept secret!”
Can you imagine the look on the faces of your competitors when you come out with an incredible “purchase incentive” of a free entry into your $500,000 Sweepstakes Draw for every $100 purchase! (Or whatever purchase requirement you want to make.)
THIS INSURED PRIZE PROMOTION BLUEPRINT CONTAINS THE FOLLOWING:
a) A complete description on how such a promotion can be run
b) Samples of clients across different industries that have run such promotions – including print and electronic advertising examples.
c) The insurance broker contact details for gaining your “prize insurance”.
d) The contact details for a form which can gain the relevant State Lottery Dept’s Permit Numbers for your contest. (Note: Australian State Lottery Depts. International businesses need to check local regulations in their state.)
The Blueprint provides you with a “fast-track” way of launching such a promotion, as it provides you with details of how to run such a campaign, plus the important “contact details” for the insurance and permits.
In other words, you get an easy to understand “join-the-dots” tutorial.
INTERNATIONAL BUSINESS OWNERS
Please email us at firstname.lastname@example.org for info on how you can use this concept in your country.