cost of viagra at cvs australia how to make levitra more effective singapore can i buy viagra at walgreens singapore metoprolol and viagra australia poppers and viagra new zealand pussycat viagra australia whats better cialis or viagra south africa cheap viagra australia viagra half life south africa propecia before and after new zealand does viagra work for everyone australia how much is generic viagra new zealand viagra white pill south africa over the counter viagra alternative at australia que es el priligy australia female viagra for sale hong kong don puedo comprar cialis sin receta new zealand viagra hangover singapore free cialis trial samples australia si affects of viagra australia super viagra 200mg south africa when to take viagra south africa generic viagra dosage singapore taking viagra without erectile dysfunction new zealand viagra after prostate removal singapore how to buy cialis australia how to get viagra prescription new zealand home remedies for viagra hong kong what works like viagra over the counter new zealand another name for viagra new zealand viagra 100mg street price australia cheap cialis online south africa cialis ad south africa viagra how long new zealand get viagra prescription online hong kong cialis vs viagra recreational use south africa cialis vs viagra which is better australia cialis 30 mg singapore where do they sell viagra singapore what is kamagra 100 new zealand does cialis keep you hard after coming singapore best viagra for women south africa levitra vs viagra singapore viagra and alcohol reddit new zealand how much cialis should i take new zealand how long before cialis works south africa cialis mechanism of action new zealand viagra mg doses singapore taking cialis daily south africa female viagra walgreens singapore can girls take viagra south africa levitra dosage new zealand what happens when you take viagra for the first time australia can you overdose on viagra australia viagra heart palpitations new zealand la viagra hong kong does viagra work australia off brand viagra south africa viagra canadian pharmacy ezzz south africa viagra wikipedia hong kong cialis difficulty ejaculating singapore does generic viagra work australia how to eliminate heartburn from viagra australia female viagra review hong kong kamagra jelly for sale singapore fake cialis pill singapore liquid cialis dosage hong kong homema viagra recipe south africa levitra blindness south africa que pasa si tomo cialis y no tengo relaciones hong kong buy cialis new zealand can viagra cause heart attack australia levitra reviews singapore cheap levitra south africa pills that look like viagra new zealand does viagra have a shelf life singapore priligy pills south africa cialis generico singapore what happens when you take viagra south africa funny viagra memes new zealand women taking viagra south africa generic viagra for sale south africa can you take cialis and viagra at the same time singapore taking viagra hong kong does viagra work after prostate surgery hong kong where to buy viagra without prescription new zealand can you buy viagra without a prescription hong kong best place to buy viagra online 2020 australia can you drink alcohol with cialis south africa viagra pill meaning australia how to take cialis 20mg singapore where to get viagra australia home ma viagra new zealand viagra packaging new zealand generic viagra dosage south africa online pharmacy ezzz viagra singapore how long will viagra last new zealand how to get cialis singapore levitra online kaufen utschland south africa watermelon rind viagra singapore viagra and blood pressure singapore where to buy viagra in australia better than viagra australia viagra dick singapore how quickly does viagra work singapore cialis versus viagra south africa female viagra review singapore cialis website hong kong cialis 5mg daily how long before it works new zealand cialis sex australia the prince family viagra prank singapore best herbal viagra hong kong cheap cialis hong kong si affects of viagra singapore propecia generic name hong kong pfizer free viagra new zealand how long does it take for propecia to work australia kamagra oral jelly review new zealand female viagra drops australia kamagra snap pack new zealand womens viagra over the counter singapore dick on viagra new zealand nizagara vs viagra south africa cheap levitra hong kong is viagra free hong kong viagra over the counter 2018 south africa kamagra bestellen erfahrungen new zealand viagra mg doses south africa does viagra keep you hard after coming hong kong what does viagra do hong kong does cialis keep you hard after coming new zealand how long does 20mg cialis last singapore cialis and viagra together forum hong kong buy kamagra jelly south africa propecia over the counter hong kong how long does it take for cialis to take effect south africa is kamagra jelly safe new zealand medical term for viagra australia when should i take cialis australia blue generic viagra pills south africa cialis over the counter hong kong cialis com new zealand viagro new zealand does viagra show up on a drug test hong kong where to get female viagra pills south africa viagra silnafil south africa is viagra sold over the counter hong kong viagra 100 mg from australia cialis 20mg australia how long do viagra pills last singapore what exactly does viagra do new zealand cialis instructions hong kong is viagra good for your heart hong kong cialis alcohol new zealand is there a generic viagra south africa viagra si effects south africa can females take viagra pills hong kong does male viagra work on females south africa viagra mechanism of action singapore viagra before and after size south africa can you buy viagra singapore cialis reviews reddit hong kong what if a girl takes viagra singapore viagra effect on women south africa what drugs should not be taken with viagra hong kong is silnafil 20 mg the same as viagra hong kong natural viagra fruit hong kong levitra for sale south africa losartan and viagra new zealand viagra injection south africa how viagra works south africa how old do you have to be to buy viagra australia does alcohol affect cialis singapore is there viagra for women singapore viagra para mujeres en farmacias singapore when did viagra come out australia how long does it take viagra to kick in south africa cialis new zealand viagra effect time singapore how long does viagra take new zealand canadian viagra 100mg south africa what if viagra doesnt work south africa how to get cialis online hong kong snorting cialis australia where to buy viagra online singapore is cialis safe australia what is the generic name for viagra in australia viagra para mujer en south africa buy generic cialis singapore best online viagra new zealand cialis for enlarged prostate singapore katie levitre singapore viagra pro south africa kamagra in bangkok singapore viagra pills for sale singapore how much does viagra cost at cvs new zealand when should you take cialis south africa how long before sex do you take viagra hong kong the kamagra store south africa dog viagra australia viagra in stores new zealand does viagra affect women south africa where to get viagra pills hong kong what is propecia used for hong kong cialis v viagra singapore what if a woman takes viagra new zealand viagra blood pressure south africa viagra dosage 150 mg new zealand best way to use viagra south africa varnafil vs viagra new zealand recreational viagra singapore who makes viagra south africa how long does it take for viagra to start working new zealand discount viagra australia benefits of viagra for men australia viagra pills for sale australia cialis for sale on amazon singapore how long does 100mg viagra last new zealand can a woman take cialis singapore cialis every day new zealand levitra and low blood pressure new zealand what works better viagra or cialis hong kong cialis super active australia los viagras australia cialis 5mg daily singapore what is generic viagra south africa celebrities on propecia hong kong buy viagra hong kong what is a viagra pill australia snorting viagra australia metoprolol and cialis singapore fake viagra singapore cialis daily cost south africa can you drink with viagra australia international viagra online singapore is propecia safe singapore how much do viagra pills cost singapore blue viagra hong kong levitra 100mg reviews new zealand buy cheap viagra new zealand priligy available singapore canadian pharmacy viagra new zealand can i take 40mg of cialis south africa propecia results australia viagra best buy south africa viagra precio new zealand cialis dosing hong kong is propecia safe australia female viagra name new zealand l368 blue pill viagra hong kong bluechew vs viagra australia cialis logo hong kong buy cialis online with a prescription new zealand kamagra first south africa cialis drug interactions new zealand levitra directions australia viagra effect on women hong kong cialis online amazon new zealand how much cialis should i take australia viagra pill cost singapore buy viagra online canada singapore how long does cialis take to work new zealand viagra directions new zealand kamagra 100mg oral jelly ebay south africa cialis interactions singapore cialis time to work new zealand where can you buy viagra over the counter south africa buy levitra online new zealand best time to take viagra 100mg singapore silnafil vs viagra new zealand viagra pill cvs new zealand cialis 50mg new zealand does medicare pay for viagra new zealand generic cialis name singapore generic viagra prices hong kong cialis time south africa viagra gummies south africa katie levitre australia average viagra dose australia how do you take cialis south africa female viagra prank hong kong does cialis make you last longer south africa viagra alternative new zealand how does cialis work hong kong i am a woman and i took viagra reddit south africa viagra aths south africa viagra generic name new zealand buy viagra australia is cialis a controlled substance singapore xanax and viagra new zealand how to get viagra pills hong kong generic viagra canada new zealand online doctor viagra australia buy cialis online with a prescription south africa taking cialis daily australia viagra near me singapore viagra f south africa how can i buy viagra new zealand how long does it take for cialis to work singapore when does viagra patent expire singapore



Your Opportunity to use John as your
‘Marketing Coach’ – and watch your sales soar!

A few years ago, the owner of Munupi Wilderness Lodge, joined my Masterclass coaching program, wanting to improve his marketing and attract more $1,000 a day clients.

Munipi Wilderness Lodge was situated on Melville Island, a 20 minute light plane trip from Darwin at the top of Australia.

The Lodge’s target audience was predominantly AB demographic males, doctors, lawyers and wealthy business owners.

These guys were not frightened to pay around $1,000 a day for the privilege of experiencing some of the most exciting fishing in the world.

Indeed, this area was known as “Barramundi Heaven” and fishing enthusiasts around the world had a visit on their bucket list.

“Munupi” is an aboriginal term, with the Lodge’s name being influenced by the indigenous population of Melville Island.

Lodge owner, Michael Benton, invited me to visit the Lodge for a “reconnaissance mission”, during which time I was able to get a better understanding of the resort and its target audience.

On the weekend I visited the Lodge, I was fortunate enough to meet and interview a businessmen’s group of a dozen or so guys who frequented the location twice a year.

In speaking with these men, it was clear they all came from a wealthy career path, careers including plastic surgery, film production, doctors, developers and lawyers.

And when interviewing them, it was clear that they were all there not just the fishing, but the adventure of a boys’ weekend.

Upon getting back behind my desk, I provided the owner with my suggested marketing plan, including a bold “rebranding” move of renaming the resort to Clearwater Island Lodge.

(There was a crystal clear creek near the lodge)

The resort’s occupancy rate needed lifting, so owner, Michael Benton, was receptive to my ideas and agreed to rename the resort Clearwater Island Lodge.

My rationale was that the Aboriginal term “Munupi” really meant nothing to the majority of the Lodge’s target audience – and I believed a more adventurous name would conjure the right images in the minds of our target audience.

Free Publicity comes with good story-telling

 The Lodge owner told me that he had a limited marketing budget and hence, I understood that we needed to get as much “free publicity” as we could.

The Lodge’s website was uninspiring and bland, so I convinced the owner that he needed to rejuvenate the site.

And of course, with a new name, the Lodge’s website needed a complete overhaul in any case.

Because the Lodge was home to “Indiana Jones wannabes,” I designed a site which had “adventure” written all over it!

If the doctors, lawyers and developers were looking for an exciting fishing expedition, we had to make the website look appropriately adventurous.

Also, if we were going to stimulate free publicity, it was important that the first port of call (ie: the website) communicated the right ambience to journalists and prospective guests.

Hence I created a website that had the appropriate ambience.

We were also able to feature some famous celebrities on the refurbished website, as the likes of Andrew Ettinghausen and Rex Hunt (famous TV fisherman) had been guests at the Lodge when filming their respective TV programs in north Australia.

Both raved about the Lodge and its barramundi filled estuaries.

I knew that in order to excite journalists of relevant magazines, we needed to also produce appropriately themed collateral that communicated the unique adventurous aspects of this fishing Lodge.

Mind you, it had been voted as one of the Top 5 fishing spots in the world a couple of years earlier!

(That’s why wealthy businessmen were happy to spend around $1,000 a day to stay there!)

Having produced the appropriate brochures, I put forward promotional proposals to numerous fishing publications and offered prizes of “weekend getaways” in return for editorial exposure.

I scored a 75% hit-rate with the specialist fishing publications and therefore the newly named resort was enjoying significant free publicity in magazines which reached their primary target audience of keen fishermen.

Keep in mind that we had ensured that we had all our “ducks in a row” before we solicited publicity support from the media.

The resort’s name had been changed, the website completely overhauled to project the right adventurous image and the collateral was appropriately themed to attract rich businessmen who thought they were Crocodile Dundee!

I also prepared a Media Release which was forwarded to not only outdoor and fishing publications, but also to business magazines such as the Business Review Weekly and Newsweek.

The media release also went to all major newspapers which had significant readership numbers of our target audience.

Talkback radio programs were also targeted for running promotions, as after all, giving away a

weekend prize was an easy thing for the Lodge to do and didn’t cost very much.

So even if there was considerable wastage on radio, it was still worth doing, as the giveaway prize was not costing the Lodge a lot.

(For example, a talkback radio program such as the Alan Jones one, would provide massive publicity for the Fishing Lodge – and whilst much of that publicity may have been wasted on listeners who were not fishing enthusiasts, it was still worth doing because of the low cost of the prize giveaway)

I also produced a number of press advertisements which were given to publications who joined the Lodge for a promotion.

It was a concentrated 6-month promotional program and the results were stunning.

I had to delay a targeted direct mail campaign (to a “fishing enthusiasts” database we rented) because the Lodge was quickly running at 100% occupancy for a number of months.

(A nice problem to have!)

A lot of the publicity that was gained was certainly helped by the fact that the Lodge could boast famous guests who were happy to provide testimonials.

When you explain that fishing icons like Rex Hunt and Andrew Ettinghausen rave about the place, any journalist interested in travel or the outdoors is going to listen to what you have to say.

This is just another hint for you.

If you have any celebrity or well-known sports star who has purchased your product or used your service, make sure you feature this in any media releases or publicity that you distribute.

Just as Andrew Ettinghausen and Rex Hunt provided instant credibility to Clearwater Island Lodge, a well-known personality could do the same for you.

I ‘m not talking about asking them to endorse your product or services, but rather I’m simply saying that if you have had a famous client, don’t be shy about telling people about it.

Even better if you can score a photograph or two with them, so that can be used for publicity!

When it comes to gaining free exposure, remember that it’s a numbers game.

The more promotional proposals and media releases you send out, the greater chance of scoring more publicity.

Original Munipi Lodge Brochure


New Clearwater Island Lodge Brochure

new-brochure-back new-brochure-front