John devised a Direct Mail scratch bingo style concept called Cash Card.
If throughout the week, a listener scratched panels to reveal three identical singing artists, he won an instant cash prize of up to $10,000! The “Breakfast Show call routine” happened every day Monday to Friday, with listeners being “teased” because most would have two of the three identical symbols required to win a cash prize, by mid-week.
The result of this mass-participation promotional concept was staggering. In the subsequent ratings report, 2UW increased its listening audience by a massive 3 points, jumping from 7.1 to 10.2!
Contact John Dwyer for pricing details on your scratch ticket promotion.
Simply provide your design and quantity requirements and a price can normally be provided within 24 hours.
All artwork and design can be looked after by Coolibah Marketing.
Phone 0419 447 528 or click here to gain quote on your scratch ticket promotion.