John raised prostate cancer awareness through this cheeky campaign.
As a result of his role with the Greater Building Society, John is often asked to help devise campaigns for charitable and non-profit organisations. One such organisation is the Prostate Survival Alliance (P.S.A.), which is a group of people who have had some personal experience with prostate cancer.
The campaign is still in its early days at the time of writing, but early results indicate a substantial increase in men volunteering for a PSA test.