JOHN DWYER

MARKETING IDEAS WITH “WOW” FOR ANY BUSINESSES

Your Opportunity to use John as your
‘Marketing Coach’ – and watch your sales soar!

WHAT OTHER’S SAY ABOUT JOHN

As they say, “the proof of the pudding is in the eating.”

And in John’s case, there’s tons and tons of Coaching Clients who are only too happy to sing his praises.

Why? Because they’ve experienced first hand, the stunning results of his unique marketing initiatives.

Remember, the vast majority of ideas and advice you’ll get from John via his Coaching Programs – is not available elsewhere.

His marketing savvy is truly unique – which makes his Coaching Programs an absolute bargain at the prices they are available for.

And remember, when the Gold Program sells out – gone is your chance to have John as your virtual Marketing Manager with personal one-on-one interaction.

So view these comments from John’s clients and see what an instant difference he makes to anyone’s business.

“I first started working with John 3 years ago on the first of many research projects my company has conducted for the Greater Building Society. John is a quite extraordinary marketer, retail specialist and advertiser, probably the best combination of the three that I have come across in 35 years in Advertising and 30 (concurrent) years in Research and Strategy! John is also a great visualiser and an excellent promotions and display designer.

As the creator of the ‘Free Holiday With Every Home Loan’ for the Greater Building Society (and co-producer of the TV advertisements), John should be very proud that the Greater Building Society consistently records the ‘highest unaided advertising awareness of any brand in its marketplace!’ I know this, because I’m the one who conducts these research studies.

The Greater has an astonishing 72% unaided awareness in the Hunter region and an amazing 56% in the Wollongong region, even though it has been operating on the South Coast for only 2 years! Even more remarkable is that the related specific and correct advertising message recall of John’s campaigns is the highest I have ever seen! (56% average across markets). I also work with John on research projects for other clients such as Parramatta Leagues Club, and really like the way he works to ensure that our research has a commercial outcome which can bring about extra profits for businesses.

Most entrepreneurs and consultants that I have met, lack John’s sense of humour, spontaneity and rapid-fire creativity – which is why I hope to work with him for a long time to come!

(Chris is Principal and Managing Director of Interface Research and Strategy Pty Ltd and has previously been Vice-President International and Managing Director of Young & Rubicam Advertising Agencies in Melbourne and Sydney – and Managing Director of The Campaign Palace, Sydney)


Chris Martin-MurphyDirector of Interface ResearchSydney
I’ve known John for several years and have a great deal of respect for his entrepreneurial and marketing skills.

As General Manager for Hot Tomato Radio Station on the Gold Coast, I have engaged John’s services on numerous occasions, to stimulate both listening audiences and advertising revenue.

His value to our radio station in both areas has been significant and we are keen supporters of his “wow factor” marketing philosophy.

Indeed, our station won a “2005 Industry Award” for a client Sales Promotion co-designed with John.

John was instrumental in helping us design a unique “radio/Direct Mail Advertising Package” to businesses recently, acting as a keynote speaker at our Sales Presentations to business owners. The result was a staggering $1.4 million in advertising sales in just 5 days!

John’s ability to provide businesses with “instant sales generating concepts” sets him apart from any other Advertising or Marketing person I’ve met.

He’s quick, creative and he delivers.

I know that his experience covers a multitude of industries, hence why I have no hesitation in calling him for marketing advice when my Station’s clients need help with building sales.

His “wow factor” enthusiasm is infectious and he’s genuine in his desire to deliver outstanding results. He’s a strategic thinker who knows the tricks of creating instant sales as well as long term repetitive sales


Graham MilesGeneral ManagerHot Tomato Radio Station
Gold Coast, Queensland
“John has been involved with the Greater Building Society now for over 5 years, in which time he has secured his position as a valuable asset to the company. At the highest level, John is the major contributor to the Society’s strategic marketing direction. Additionally, he is heavily involved in most aspects of the ‘hands on’ day-to-day advertising and marketing duties.

John has exceptional skills which are held in high regard by Management. He ensures that all our advertising is relevant, has a ‘call to action’ and that we are able to measure the results. John has been able to help the Society lower our “operational costs” of advertising services, because he has personally taken on a multi-task role.

John’s strategic skills and creative input has seen the Society reposition itself in the market and the Greater is now perceived to be a more vibrant and progressive organisation than it was previously.

This image has been further enhanced by his ‘Greater Getaways’ free holiday promotion, where we offer free holidays to people taking out a home loan. Strategically, John has underpinned this free holiday offer with other values, delivered by customer testimonials – which have ensured the ongoing success of the campaign.

As John frequently reminds us, the real proof is in the results, and the results have been absolutely spectacular, with our home loan lending figures being double the industry growth of the recent boom years.

The Greater’s major competitor, another Newcastle-based building society, has reported home loan approvals approximately 30% higher than the Greater’s for many years – until now. In the first year of the Greater free holiday campaign, the Greater made up this gap and out-lent its major competitor considerably!

John has also been instrumental in helping the Society to expand its branch network into new geographical regions. He has provided strategic input via geo-demographic mapping and research, helping us pinpoint the best locations for expanding our branch network. John has made a significant contribution to the success that our Society has enjoyed in recent years and is extremely highly respected by Senior Management. We stand as living proof that ‘marketing strategy with “wow factor” really does work’”.


Don MaginGeneral ManagerGreater Building Society
New South Wales
“I have known John for over 20 years and have worked with him on countless innovative marketing projects. I am pleased to call him both a work colleague and a trusted friend.

He has many outstanding characteristics, including a work ethic second-to-none. He bases all his projects on sound research, analysis and strategy – and has an uncanny knack of “cutting through the clutter” to get to the heart of the project.

John also believes in delivering results, understanding that a business has to sell product at the same time as building a brand. He is not a marketer out to win “flashy awards”, but takes great pride in having delivered some of the most successful campaigns ever stages in Australia. I happen to know that his “Channel 9 Big News Game” broke world TV ratings records, as I was working with him on the project at the time. I also know that he holds world sales records with other innovative marketing projects he has worked on.

John has a great all-round skill-set that covers all aspects of the Advertising/Marketing mix, including TV, radio and print production, direct mail, copywriting and strategic planning. He has built an enviable reputation and is held in high regard with clients all around Australia. I still gain consultancy regularly on major projects. He never fails to bring valuable things to the table.

Having worked with John over the years, I have personally learned a lot from him, not the least of which is “to always over deliver to a client”. He taught me to always give more than is expected and to always look for “the wow factor” in every marketing initiative. He pushes the envelope unlike any other Advertising person I have met.

I have particularly high regard for his wonderful TV show project, called “Dreams Can Come True”. This series of television specials with Channel 10 was groundbreaking television in that it was the forerunner in the mid-90s for the many reality programs that were to follow. It was truly inspirational TV at its very best!

Above all, John is one of the most honest and generous people I have had the pleasure to work with and I hope to continue to do so for a long time to come.


Linda JoannidesMarketing & Entertainment ManagerRevesby Workers Club
Sydney
“Sports Direction was contracted by the Australian Rugby League in the 90s, looking after the management of its licensing program. I worked closely with John when he was granted a licence for Rugby League trading cards in 1994. John introduced bold and exciting initiatives to the licensed trading card product, vastly improving it from the previous licensee’s efforts. By employing well-executed “avalanche marketing techniques” (TV and mass sampling newspaper inserts) the profile of the Rugby League swap cards lifted immeasurably.

Never before had any Australian sporting licensed product received such widespread exposure. A combination of clever radio, press, television and magazine advertising, contributed to sales of the product skyrocketing to an all time high in the first year of John’s contract.

In 1993, the previous trading card licence was the 12th highest royalty earner for the ARL. Under John’s control in 1994, it became the top licensee for the code of Rugby League, generating six times the 1993 revenue! Product sales at retail increased from $2 million in 1993 to $12 million in 1994 – an absolutely extraordinary result!

I recall that John was subsequently voted on to the ARL Licensees’ Marketing Committee which advised on the marketing of a whole range of Rugby League products and other general marketing issues.

I have now known John for over 10 years and still work closely with him on various projects. He is a lot of fun to work with and I respect his marketing prowess and expertise.”


Richard WintonManaging DirectorSports Direction (ARL Rugby League Licensing Consultant)
Queensland
John is without doubt one of the most outstanding marketers in Australia.

I am grateful to be privy to some of his success stories of recent years – and it appears he gets better with age!!

Aside from the pleasure of learning so much from this “guru of marketing”, I also value the opportunity of watching his “poetry in motion”.

The absolute speed and creativity of his delivery of ideas is astounding

I’ve seen seven or eight people walk out of one of his meetings, “mesmerised” at the number of whiteboard ideas he has just thrown together on the spot. (Although he will explain that these “on the spot” revelations are actually 20 years worth of experience, simply shining in one meeting!)

I have used John’s skills at Parramatta Leagues for numerous years.

He has an incredible eye for detail, not common in most advertising people.

His expertise is well regarded and his “strategic thinking” makes his creative input even more potent.

Radio, television, print or e-marketing – he’s got the lot.
And he’s willing to burn the midnight oil if there’s a tight deadline.
In fact, I’m not sure that he ever sleeps!

As a marketeer, I believe he’s one of a kind – someone who can help you grow your business through a mix of strategy and “wow factor!”

Yes, I’ve caught his damn “wow factor” bug! But I’m glad I have!


Freddy FajardoMarketing ManagerParramatta Leagues NSW
“I was introduced to John by a friend who is associated with the Greater Building Society. The “no fees” and “free holiday” campaign which John put together for the Society was so successful in differentiating the building society from its competitors, we contacted John to create the same magic for East Coast Conveyancing. The very nature of transferring title in property is so generic, we really needed an edge on our competitors. John made it his business to learn a great deal about conveyancing (we could probably now offer him a position in one of our offices!) and delivered a powerful creative strategic plan for East coast!

He rightly pointed out that our “wow factor” needed to differentiate us from our competitors. We therefore highlighted the benefits of using our services rather than a solicitor (our major competitor), and the results have been fabulous.

Another great thing about John’s service is that when he makes a deadline commitment, he sticks to it. But most importantly, he knows how to cut through the marketing hype and clichés, he simply delivers first time all the time.”


Adrian RichardsPrincipalEast Coast Conveyancing
Forster
“I first worked with John during my time as General Manager and Director of Warner Bros Consumer Products in Australia, where he created some groundbreaking sales promotions for major clients of ours, including major shopping centre groups like Westfield, FMCG companies, Fast Food chains, and TV networks. John has been instrumental in conceiving unique packages which not only generated great marketing exposure for our entertainment properties but also generated significant increases in sales for both Warner Bros and our clients.

Subsequently, John was a major licensee for some of Warner Bros flagship properties like Batman and Looney Tunes. His imaginative approach to product development, distribution and marketing, saw his product categories become a huge sensation in the Australian industry. Indeed, John was instrumental in creating the Trading Card phenomenon in Australia, blitzing previous sales records both locally and overseas!

He has a magic combination of skills in the marketing and sales arenas and is capable of coming up with unbelievably creative advertising campaigns virtually on the spot. A prime mover in the development of “avalanche marketing” John is the best exponent of “wow factor” marketing in Australia in my opinion.

No matter whether John is working with the largest corporation or one of the smallest, his personal sense of pride ensures that he always over delivers.

A great family man with a high level of ethics, John is a pleasure to do business with. He has a sharp and funny wit and is an exciting person with whom to work. I still frequently call on him for consultancy assistance on regular occasions and would certainly recommend him to any company that may have a need for a lateral and accountable approach to their sales and marketing.


Mark SmaleExecutive ProducerAmbience Post Productions
Sydney
I am the owner of Australian Lawn Concepts, a turf farm situated in the Tamborine Mountains, Gold Coast, Queensland.

Being a relatively new owner of this 20-year-old business, I wanted to devote some resources to marketing. Frankly, the turf industry historically does not devote a lot of effort to marketing its products or services. Hence why I believed there was a terrific opportunity to increase market share by being somewhat innovative in our marketing approach.

John has been instrumental in teaching us the merits of a “focused marketing campaign”, providing our business with powerful Direct Marketing ideas, which reach our target audiences cost effectively. I have found his approach to be very methodical, yet up-beat and fun. It has been a real learning curve for myself and the business, one which I’m pleased to say will influence our sales techniques for years to come.

Upon John’s introduction to our business, he quickly asked various key questions to determine the likely target audiences for our various products. He swiftly determined that our two major customer bases were landscapers and new homeowners. Having done this, he put together a separate campaign for each.

In the case of landscapers, he suggested a “value-add offer” of a free carton of Crown Lager beer with every 500 sq. metres turf ordered. (About one home’s worth.) Having sourced a database of landscapers, John produced a Direct Mail piece featuring the Crown Lager offer and we mailed it to half of our database in the first instance. The results were stunning to say the least! Our sales grew so dramatically, we had to stall sending out the rest of our database mailing until we could catch up with deliveries!

Similarly, in the case of new homes, John drilled down to the most important feature in a householder’s mind, that being the “increase in one’s home value when they lay turf”. Therefore, our letterbox brochure campaign to new homeowners centred around the “potential increase in value” of their home when they laid new turf. The results of this campaign have also been terrific for us.

The thing I like about John’s consultancy service is that he not only provided methodical and strategic thinking, but he also adds his important “wow factor” to really make one’s advertising campaign stand out from competitors. His ideas have certainly helped revolutionise our business’s sales strategy and I’m very thankful for the chance to access his marketing skills


John KeleherOwnerAustralian Lawn Concepts
Gold Coast, Queensland
Our generator company is a market leader and after many years of handling our marketing “in-house”, we knew it was time to bring in an expert.

John was highly recommended to us by an associate and engaging his services was the best thing we’ve ever done.

Within a week of initially meeting us, John provided us with a strategic game plan going forward, including a draft advertising and publicity campaign.

He swiftly re-branded our company with a fresh, new logo and produced a suite of direct mail brochures promoting our product. He researched the relevant trade press and negotiated extraordinary deals for us, all the time ensuring that we were going to bet “bang for our buck.”

Our advertising spend is now far more disciplined than it was before, with John showing us the benefits of targeting our messages carefully.

His “wow factor” philosophy has certainly paid dividends for us, with our advertising now generating substantially more leads than ever before.

Additionally, John helped re-design our tired-looking website, so that now our web presence is one of our biggest drivers of new business.

John is undoubtedly a one-man “wow factor machine” who continually over delivers to ensure his client gets the desired results. He’s fast, reliable and creative. And he gets results.


Greg PughGeneral ManagerGenelite Generators
Brisbane, Queensland
“He not only delivers marketing ideas and strategies which work, but he also inspires you to go that extra mile for your customers.

His Wow Injection Packages are aptly named because they provide a real shot of adrenalin each month.

He’s definitely the best small business marketeer that I have ever come across – and I’ve seen him literally double the sales for small businesses in the space of just weeks.

His ideas are sharp and very clever.

Once you have him on your side, your competitors should be shaking in their boots!”

LISA TAYLORFormer Marketing ManagerNewcastle Knights NRL Club
“I would normally expect to pay tens of thousands of dollars for someone of John’s calibre.

I reckon I’ve got the deal of the century!

When his Wow Injection Pack arrives each month, I instantly benefit from the new marketing ideas he provides.

Having access to his monthly video and e-book download is a very comforting thing when you’re in a competitive industry such as pool cleaning.

One thing’s for sure, I’m glad I’ve got John as my virtual Marketing Manager, as it’s now easy for me to stand out from my competitors.”

MAX WALKERThe Pool VanPool Cleaning
“The great thing about John’s Coaching Package is that the ideas he provides are easy to implement.

You don’t need to spend a lot of time studying what goes where.

The ideas are explained step-by-step in his video downloads – and I’m here to tell you that they work!

I’ve been searching for such a marketing guardian angel for years – and I’m so glad that I’ve now found one!”

DONNA CHAMPNESSSalon On SigantoHairdressing
“The landscaping and gardening game is a wildly competitive one and for the first time since starting my business, I’m now confident of always being able to differentiate myself from the opposition.

Investing in John’s Wow Injection Program is the best decision I ever made.

I’ve not only been able to increase my customer base, but I’ve also been able to increase my prices!

John’s tips and marketing ideas are the highlight of my month when they arrive in my inbox!

It’s a very worthwhile investment for my business.”

MATT BLANNINS Scapes Landscaping and Gardening
“The figures speak for themselves.

Before we put in place John’s Coaching Program, our annual profit was about $120,000 a year.

But after we put John’s Coaching Program into place, the profit within 18 months grew to an annual rate of over $440,000 a year!

That increased the value of our business fourfold – an outstanding result!

Having new and exciting marketing concepts arrive by email once a month is an absolute luxury!”

STEVE FENTONRestaurant Owner
“With John, you get the immeasurable benefit of Steven Spielberg type thinking for your small business, but at home-movie rates!

I’m flabbergasted how he continues to come up with creative marketing ideas that are universally applicable across all sorts of businesses and industries.

That is a very, very rare skill indeed.

John is really a unique talent and one which will be hugely valuable to any small business in this day and age.”

PAUL WILSONPart OwnerLoud Advertising
“When it comes to my turf industry, I hate to say it, but one turf farm is pretty much identical to the other.

Well at least that was the case before I invested in John’s Wow Injection Program!

I can assure you that ALC Turf is now very different from any other turf farm and after implementing just one of John’s ideas, I actually ran out of turf!

I just couldn’t believe it.

For years I’ve been struggling with doing my own marketing and along came John with some fantastic marketing concepts – and the first one results in me selling out of product!

A very nice problem to have I can assure you!”

JOHN KELLEHERALC Turf Farm
“After investing in John’s Marketing Coaching Program, I have increased my sales by 28% in just a few months.

I have found it to be the best business investment I have ever made.

Every month I receive his video and e-book, crammed with marketing ideas to help me get more customers.

The great thing about it is that his ideas are easy to run and you don’t need to be a rocket scientist to implement them.

I can now claim to be the best marketed carpet cleaner in North Queensland!”
A very nice problem to have I can assure you!”

GREG CARNEYPremium Carpet Cleaning
“The great thing for a small business when dealing with John Dwyer, is that he has had this big time experience, he understands that power of the wow factor and he’s worked with some of the biggest names and biggest celebrities.

So what does this mean for a small company?

It means that you’re going to benefit from all of his years of providing big businesses with wow factor ideas.

In other words, you’re getting fantastic big ideas that have been proven to work, for a fraction of the price that multi-nationals have paid!

John’s Wow Injection Program is extraordinary value for any small business.”

JOHN CHURCHPublic Relations Consultant
“JD and the word instant go hand in hand.

I’ve never seen any marketing person in my life provide such instant solutions to business problems!

He has a huge inventory of proven winning marketing concepts which he has now made available to small businesses everywhere.

Let’s get things clear. We’re talking about the guy who convinced Jerry Seinfeld to be spokesman for a small Australian bank, now making himself available to hairdressers, butchers, pool cleaners, health spas, gyms and any other small business.

So you’re getting a Rolls Royce for the price of a Honda.

His Wow Injection Programs are pure sales-stimulating magic and any small business that taps into them will be rewarded a hundred fold!

GREG HOUGHVarsity Publishing
“The great thing about John’s Coaching Packages is that he explains everything in plain, simple terms.

There’s no advertising industry jargon or acronyms.

He understands that small business owners simply want to know how to cost-effectively create a marketing plan – and he goes about providing such ideas in an easy-to-use fashion.

And I don’t know how he creates concepts that can apply to nearly every industry, but somehow he does it!

I’ve known John for a lot of years and you would think that by now, I would be somewhat immune to any of his wow factor ideas.

But every time I talk to him or receive an email, I get excited because I know the result is going to be that I’m pumped up and ready to take on the world!

His creativity continues to astound me.”

LINDA JOANNIDESMarketing ManagerNorth Sydney Leagues Club
“John’s monthly Coaching Package has helped us to grow our business exceptionally.

Before we started using John’s services, we’ve had no idea of the value of collecting a database, nor did we understand the lifetime-value of our customer base.

John’s monthly Wow Injections are eagerly awaited by myself and other staff members, as every time we watch one of his videos or read his e-book, our heads are filled with exciting new ways to gain more customers or increase the average expenditure of our current customers.

As far as I’m concerned, he’s a small business marketing genius!”

SCOTT HANSENRobina Hair StylingRobina Hair Styling
“Working with JD is an absolute blast.

He is a delight to be around and his quick wit and sense of humour is matched only by his marketing brilliance when it comes to helping small businesses.

I’m always amazed at the way JD can deliver tremendous marketing ideas in the snap of a finger.

And I’m also amazed at the success rate his ideas have.

To be able to get access to his entrepreneurial brain once a month for such a moderate investment is the deal of the decade as far as I’m concerned.”

CRAIG EARDLEYCE Communications
“I’ve known John for over 20 years and greatly admire his many skills in the Marketing and Advertising arena. It was in my capacity as Executive Director of the Stockland Trust Group, Director of the Australian Shopping Centre Managers Pty Ltd and NSW Vice-President of the Building Owners and Managers Association (now named Property Council of Australia), that I witnessed John’s unique combination of talents shine.

I personally, as well as the various companies and organisations, greatly benefited from John’s unbelievable creative talent. I say ‘unique combination of talents’ because it is rare, in my experience, to find such a creative talent who is also a clear strategic thinker and planner. His creative work in the Marketing field is driven by research specific to the task which means that John is virtually a “one man complete agency”.

I admire the way that John is always aware of budget and deadlines, two very crucial matters. Whatever business you are in, you do not need to continue any search for marketing assistance. You have found the talent you require.”

Ron FarrowFormer Chief Executive & DirectorStockland Shopping Centre Group
Sydney

“The figures speak for themselves.Before we became part of John’s “wow environment”, our annual profit was about $120,000 a year.

Within 18 months of being involved with John’s coaching ideas, our profit within 18 months, grew to an annual rate of $440,000 a year!

That increased the value of our business fourfold – an outstanding result!

His system is applicable to any business-type.”

– Steve Fenton
Cafe St Tropez,
Gold Coast. Australia

"John’s ideas are simply inspiring, they are very different and he thinks way outside the square. He provides practical “client attraction” solutions that get results.And the great thing is that he has created “marketing formulas” that are easy to swipe and use for your own business. In other words, any business owner can grab these concepts and use them to attract new clients.Make no mistake, John’s ideas will help you “cut through the clutter” and any business owner can benefit by getting hold of his wisdom.”

- Lisa Taylor
Newcastle Knights Rugby League Club.
NSW. Australia

“Our sauna massage business has improved leaps & bounds since we invested in John’s advice. His “client attraction system” is incredible – we’ve followed his formula & the results have been “instantaneous!”We wish we had come across his marketing wizardry years ago – but we’re sure glad we’ve now found him.
His ideas are just brilliant & his “direct response” concepts mean that we can turn “the customer tap” on whenever we want. His stuff is an invaluable resource for any business owner.” A very nice problem to have I can assure you!”

- Natalie Kernke
Vibrosaun Sauna Massage. Qld.
Australia