When JD is asked by business owners what “the most popular consumer incentives” are, he immediately responds with the following three:
2. Holidays (vacations)
3. Fuel Discounts
The reason JD provides his response so quickly is because he has tested every possible “consumer incentive” you could think of – and therefore knows what works and what doesn’t.
He explains his rationale behind “why” these three things are such powerful client attraction incentives.
He says “most of us have LED TVs, refrigerators, lawnmowers, lounge suites and whitegoods – so it stands to reason that any reward program that features these things as incentives is missing the mark. If most of us already have these products, it is unlikely that we will be as engaged with the offer as the promoter would hope. Sure, it would be nice to have a brand-new refrigerator or lawnmower, but how many do you need?”
JD goes onto explain that conversely, CASH, HOLIDAYS & FUEL SAVINGS are things we can’t get enough of!
And the huge advantage these incentives have is that they are appealing to all demographics, no matter what one’s social status or age!
He says “let’s face it, no matter how much money you have, it is always nice to have more – so CASH is obviously a very attractive customer incentive if one was running a contest. But for most of us, CASH GIVEAWAYS are out of the question, because the prize costs real money – unlike product prizes which sometimes you can contra. That’s why I’ve created the Insured Cash Prize Blueprint where business owners can learn how to promote big prizes like $250,000 and yet pay a very modest insurance premium” (that Blueprint is elsewhere on this site).
“Fuel savings” are of course a very attractive reward for one’s loyalty and in Australia, the big supermarkets have recognised this and have been running their own fuel discount promotions since 1996.
That’s why JD has created his own turbocharged version of a fuel discount program – details at
AND THEN THERE’S THE “CLIENT ATTRACTION”
JUGGERNAUT – FREE HOLIDAYS!
The other dynamic customer incentive in JD’s “3 Big Ones” is A FREE HOLIDAY!
No matter what our age, we all enjoy a free vacation – and it’s a huge incentive to just about everyone.
Mind you, JD has quite a bit of experience with the power of “a free holiday offer”, given he devised the extraordinarily successful Get A Home Loan & Get A Free Holiday acquisition marketing campaign for the Greater Building Society some years back.
This promotional offer was insanely successful, with the building society tripling its home loans within 18 months – a result that is unlikely to ever be equaled in the financial sector.
When John’s TV commercials for the offer hit the screens, the building society’s switchboard became jammed – it’s a concept that ran some nine years and enabled the Greater Building Society to take prospects’ eyes of the price and onto the “free giveaway”.
Never in that nine years did the society advertise “an interest rate” would you believe!
Here’s an idea of what the insurance premiums would be – please take this simply as a guide, as your individual promotion needs to be assessed by the insurance company.
- $50,000 prize with a 1 in 250 probability = insurance premium around $1,000
- $100,000 prize with a 1 in 250 probability = insurance premium around $2,000
- $250,000 prize with a 1 in 250 probability = insurance premium around $4,000
- $500,000 prize with a 1 in 250 probability = insurance premium around $8,000
- $1,000,000 prize with a 1 in 250 probability = insurance premium around $16,000
WATCH THESE 2 TV COMMERCIALS TO SEE
THE POWER OF SUCH CASH PRIZES!
John’s “Free Holiday With A Home Loan” Offer Ran For 9 Years & Not Only Catapulted
the Greater’s Home Loans, But Also Lifted Their Brand Awareness To Incredible
Heights. He knows that “Free Holidays” Are A Powerful Client Attraction Tactic!
HERE’S YOUR CHANCE TO GIVE AWAY A
FREE HOLIDAY TO LURE NEW CLIENTS!
HOW’S “A $2,000 HOLIDAY VOUCHER” AT A COST TO YOU OF JUST $25 SOUND?
In the case of John’s Greater Building Society’s “Free Holiday” giveaway, he negotiated great prices from a wholesale travel agent.
So he was able to get, let’s say, a $2,000 value holiday for $1,500.
But in your case, you can “blitz” this sort of deal-making!!
With this Blueprint, you can fast-track your way to getting “a free holiday incentive” that has a value of $2,000 and yet can cost you as low as $25 + gst!!
Sounds crazy, but that’s the deal!
JD has a close relationship with an Australian promotional firm that has been able to get the support of around 300 hotels around Australia.
This company has been able to negotiate complimentary hotel rooms on the basis that the guests simply have breakfast and dinner for each night they stay at the respective hotel.
For Mr and Mrs Consumer who are getting “a free room”, this is a very fair and understandable condition, as most of us eat at the hotel we’re staying at in any case.
SO HOW DO YOU RUN SUCH AN INCENTIVE?
This Blueprint provides you with:
- The contact details of the company that has the Hotel Vouchers.
- Costing details of the vouchers (ie: price varies from $25 to $50+ gst per voucher, depending upon qty)
- Samples of businesses that have run the promotional offer
There are lots of ways you can use these Hotel Vouchers to stimulate sales.
You may care to simply offer your clients a free $2,000 Hotel Voucher for every “X dollars” expenditure.
For example “Buy a washing machine & get a $2,000 Hotel Voucher that can be used at around 300 hotels throughout Australia!”
All alternatively, you may care to create a Rewards Program, whereby you provide a Hotel Point for every $50 of expenditure – and when someone gains 5 hotel points, they get the $2,000 Hotel Voucher.
(That means of course, they spent $250 with you to get the free voucher)
JD highlights that most businesses are more than willing to give up 10% of the sale price if it is going to dramatically increase the volume of sales.
After all, who wouldn’t be prepared to give up 10% if you’re confident of getting a substantial lift in customers and
So similar to JD’s Fuel For Less fuel discount program, you should look upon this customer acquisition promotion as simply “a 10% discount sale” disguised as a Free Holiday Giveaway!
A hair salon for example, could promote that customers get 1 Hotel Point with every $50 spent in the salon – and when a customer gets 5 Points ($250 expenditure) they get the free $2,000 Hotel Voucher!
If the Hotel Voucher is costing $25, it represents just 10% of the total expenditure that the customer has made! (10% of $250 is $25)